Festa Italiana 2026 Integrated Marketing Campaign
AFFIRM partnered with the Italian Community Center to lead marketing for Festa Italiana 2026, one of Milwaukee’s most iconic festivals. Our multichannel campaign brought together strategy, creative, digital, paid media, public relations, and a new event website to build excitement and drive festivalgoers to Milwaukee’s lakefront.
The ask
The Italian Community Center asked AFFIRM to build awareness and excitement around the 2026 festival while driving attendance and ticket sales. The campaign needed to reconnect with longtime Festa fans while introducing the event to new and younger audiences—all while celebrating the Italian culture, food, music, and traditions that have made Festa a Milwaukee favorite for generations.
The process
AFFIRM developed a comprehensive campaign designed to capture the energy, authenticity, and welcoming spirit of Festa Italiana. Our work included strategic planning, campaign development, creative production, a new event website, paid media, public relations, and performance analytics. Together, these efforts created a consistent experience across channels while giving audiences a central destination to explore the festival and purchase tickets.
The result
The campaign helped Festa Italiana build significant momentum in 2026, driving an approximately 30% year-over-year increase in attendance. That growth far outpaced the previous year, demonstrating the impact of a coordinated marketing effort in expanding Festa’s reach, generating excitement, and motivating more people to experience the festival.
Outdoor
Website
Digital Display
Digital Display
Paid Social
Printed Marketing Materials
