AtwoodFest

Dancin’ In The Streets at AtwoodFest!

AtwoodFest is one of Madison’s largest summer music festivals and non-profit fundraisers. Its advertising and marketing had become stale and didn’t really communicate the fun and funky quality of the event. That’s why the festival organizers hired us to breathe new life into its marketing, including using the festival’s namesake, David Atwood, who was one of the first Mayors of Madison, as our psychedelic spokesperson.

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The Results

With the new David Atwood mascot being integrated into the campaign and getting creatively updated each year, AtwoodFest has set records for both attendance and fundraising for three consecutive years. AtwoodFest shirts sell out every year, and the 2019 festival poster also won an American Advertising Federation ADDY Award in 2020 for Out-of-Home Advertising.