Allmand, a division of Briggs & Stratton, is a leader in providing the most reliable and rugged light, heat, power and air products to the rental, construction, and special event markets. The company recently developed a brand new light tower product line using air-cooled power, making it the first of its kind in the category while providing the most light output in the industry. We were asked to help create the positioning for the new light towers, branded as the Night-Lite GR-Series, including identifying their best-in-class features and benefits. To effectively communicate to the primary target audience of heavy equipment, jobsite and agricultural rental companies, we created infographics, product sell sheet, light output comparison charts and a dynamic, engaging video within less than two months.