Helping to Reduce the Burden of Cancer
The Wisconsin Comprehensive Cancer Control Program and Wisconsin Cancer Council work together to educate Wisconsinites on actions that can be taken to reduce the burden of cancer in the State.
The ask
The client wanted a more uniform name, brand and website to better communicate their mission and provide flexibility to future marketing efforts.
The process
The Program engaged AFFIRM to research and develop a new name that would become their overall brand and be extended to all materials, including an updated website and statewide cancer plan.
The result
The result was a new name, Wisconsin Cancer Collaborative, and a fresh new brand for a program that’s vital to reducing cancer and improving overall health in the State. Additionally, the organization now has new tools to work with, like a brand new interactive website, brand guidelines, and robust design for the new cancer plan.
Branding
Website
Brand collateral and Cancer Plan
