Wisconsin Cancer Collaborative

Helping to Reduce the Burden of Cancer

The Situation

The Wisconsin Comprehensive Cancer Control Program and Wisconsin Cancer Council work together to educate Wisconsinites on actions that can be taken to reduce the burden of cancer in the State. They wanted a more uniform name, brand and website to better communicate this mission.

wisconsin-cancer-collaborative website

The Results

The Program engaged AFFIRM to research and develop a new name that would become their overall brand and be extended to all materials, including an updated website and statewide cancer plan. The result was the Wisconsin Cancer Collaborative, a fresh new brand for a program that’s vital to reducing cancer and improving overall health in the State.

Let’s talk!

Contact our President, Danny Mager to learn how we can deliver results for your organization. No matter where you're at in your decision-making process, we can help you get the ball rolling.


Danny Mager