American Bolt Corporation

A visual refresh for a local legacy company

American Bolt Corporation is a family-owned company that has been a leading distributor of industrial fasteners since 1962. In order to keep up with the competition and expand into other areas in Wisconsin, the company needed to update its image and website to gives its customers and sales staff an easier way to access information and order materials.

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The Results

When we initialized American Bolt's rebrand, we started with an updated logo and tagline, website and social media launch. When this was successfully completed, we moved on to expanding the updated branding to all of American Bolt’s collateral and marketing materials, including stationery, product line cards and sell sheets. The company’s refreshed image has been incredibly well-received by American Bolt’s customers and staff. We're now prepping the next phase of the branding roll-out, including updated vehicle graphics and location signage.