Festa Italiana 2026 Integrated Marketing Campaign
AFFIRM partnered with the Italian Community Center to lead marketing for Festa Italiana 2026, one of Milwaukee’s most iconic festivals. Our integrated campaign brought together strategy, creative, digital, paid media, public relations, and a new event website to build excitement and bring festivalgoers to the lakefront.
The ask
The Italian Community Center asked AFFIRM to build awareness and excitement around the 2026 festival while driving attendance and ticket sales. The campaign needed to reconnect with longtime Festa fans while introducing the event to new and younger audiences—all while celebrating the Italian culture, food, music, and traditions that have made Festa a Milwaukee favorite for generations.
The process
AFFIRM developed an integrated campaign designed to capture the energy, authenticity, and welcoming spirit of Festa Italiana. Our work included strategic planning, campaign development, creative production, a new event website, paid media, public relations, and performance analytics. Together, these efforts created a cohesive campaign across channels while giving audiences a central destination to explore the festival and purchase tickets.
The result
The campaign helped Festa Italiana build significant momentum in 2026, driving an approximately 30% year-over-year increase in attendance. That growth far outpaced the increase from the previous year, demonstrating the impact of a fresh, integrated campaign in expanding Festa’s reach, generating excitement, and motivating more people to experience the festival.
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