Building Awareness for a Trusted Local Brand
Borth-Wilson has built its reputation by providing dependable plumbing and bathroom remodeling services to homeowners throughout Southeastern Wisconsin. AFFIRM partnered with Borth-Wilson to strengthen its digital presence, modernize the brand experience, and reach more homeowners through a coordinated mix of digital and traditional media.
The ask
Borth-Wilson needed a stronger, more modern marketing presence that reflected the quality of its work and established reputation. The goal was to improve the website experience while increasing awareness and keeping the company visible to homeowners when plumbing or remodeling needs arise.
The process
AFFIRM redesigned the Borth-Wilson website and developed video creative to bring the company’s services and personality to life. We expanded the campaign through strategic media planning and buying, including television and paid social, while supporting the brand with ongoing organic social content.
The result
Borth-Wilson now has a more cohesive presence across its website, video, television, and social channels. The integrated approach gives the brand a consistent look and message while helping Borth-Wilson stay visible and top-of-mind with homeowners throughout its service area.
Website Design
Organic Social Media
Paid Social Media Campaigns
