Positively engaging marketing starts with our purpose.

Our purpose is to effectively communicate to people how they can make their lives better. Our mission is to help our clients achieve their most ambitious goals through advertising, marketing, and public relations campaigns that enhance brand awareness, improve sales, and foster growth.

About us

AFFIRM Agency is a full-service advertising and marketing agency based out of Pewaukee, Wisconsin. Originally founded in 1985 as Staples Marketing, we rebranded ourselves as AFFIRM in 2015 to better communicate who we are and what we do; Positively Engaging Marketing. With a broad range of ever-evolving skillsets, we meet and exceed our clients’ needs on a daily basis. Our core values are truly at the heart of everything we do, from brainstorming sessions to the finished work. Learn more about our core values below, and get a feel for our culture in our Day in the Life video.

Check out our video: A Day in the Life of AFFIRM

Our Core Values

At AFFIRM, our core values form the foundation of everything we do and set us apart from other agencies.

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Always Responsive

Being responsive means we treat you like our top priority. We get back to you right away. We answer your questions. We anticipate your needs before you have them. Every time.

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Compellingly Creative

Being creative means we strive for ideas that drive engagement. Whether it’s making people laugh, cry, think, or buy – our work calls for action and changes behavior, leading to positive outcomes. That’s what moves us.

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Amazingly Resourceful

Being resourceful means we’re creative, savvy, and able to figure out how to get things done in the face of many challenges. When situations appear next to impossible, we find a way.

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Extremely Reliable

Being reliable means being there when our clients need us. Who are your most trusted friends? Those who have your back and don’t leave at the first sign of trouble. We’re there for our clients and for each other. With no drama.

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Absolutely Positive

Being positive means staying focused and upbeat. We’re passionate about what we do and have confidence that our collective efforts WILL result in achieving success with those we partner with. There is a silver lining and we will find it.

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Exceptionally Adaptable

Being adaptable means having the ability to assess a situation quickly and find effective solutions. Even in unfamiliar surroundings. How do we do it? We’re quick learners and the process and principles we use are applicable to any business.

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Openly Collaborative

Being collaborative means every idea is entertained. Every voice is heard. Our clients are our partners with whom we embark on a journey to overcome their challenges. When we win, we win together.

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Inspired Fun

Being inspired means that we work together to change the way people think, feel, and act. We also love doing what we do and honestly enjoy the people we work with. To us, that’s inspired fun.

Just the facts.


Proud members of:

Second Wind Network
American Advertising Federation Madison
ANA Business Marketing Milwaukee
PRSA Wisconsin
Waukesha County Business Alliance
Pewaukee Chamber of Commerce
United Adworkers

Let’s get together. We’d love to see what we can do for you.

Let's Chat