AFFIRM was engaged to help Hultafors Tools to translate its brand to be more relevant for North American professional tradesmen, who are the end users of the company’s line of precision-engineered premium hand tools. We also developed campaign tactics to support the launch of the brand new line of Work Gear products.

Within just a few months, we built the North American brand and established complete brand guidelines and standards, expanded and refreshed the Hultafors Tools catalog, completed in-use product photo shoots, a North American brand video, and supported work gear launch PR efforts.

With the establishment of the new brand, we helped design the new look for their trade show booth, which was introduced at the 2022 STAFDA show. The branding and new product line messaging has been key in assisting the Hultafors sales team, charged with securing interest from national retailers. A strategically-targeted national digital online campaign aimed at the professional end users recently launched with static and animated ads, as well as streaming audio aimed at promoting the new work gear and raising awareness of the durability and functionality of Hultafors Tools. Additionally, our work helped Hultafors enjoyed a hugely successful 2023 World of Concrete appearance.