Cleanworx^™

Helping to develop and market a new brand and product line

CleanWorx, a new brand from Sani-Matic, helps take the complexity out of cleaning. The first product in the CleanWorx line to be offered to customers is the CyClean 35, an automated parts washer for parts requiring cleaning-out-of-place. This product offering was the first of its kind for Sani-Matic and a genius plug-and-play concept for budget-conscious businesses.

The ask

Sani-Matic reached out to us for help in developing a brand identity for CleanWorx, the new value brand they were set to launch, along with the branded look and feel for the first product under this brand, CyClean 35. The ask included: research, logo creation, tagline development, brand exploration, logo library and usage guide completion and the execution of brand materials (i.e. brochure, technical datasheet...), and brand and product campaigns (digital ads, print ads, tradeshow panel graphics).

The process

AFFIRM started from scratch by getting to know the ins and outs of the Sani-Matic family of brands and product offerings. We did a deep dive into their market segments and current marketing efforts to better understand their unique positioning. We collaborated with the client to deliver a new brand, product, and successful marketing campaign.

The result

In less than 4 months from start to finish we helped to launch a first-of-its-kind new value brand and product offering, which debuted at the Pack Expo Conference receiving accolades and excitement. The success of the initiative led to continued work from the client and the eventual execution and rebranding of several business units and product lines.