Generating market success
With over 110 years of experience, Briggs & Stratton is the world's largest small engine producer, the number one marketer for pressure washers, and a leading manufacturer of power generation, lawn and garden turf care and job site products.
The ask
The company wanted to update and refresh marketing and communications related to its line of home standby generators. We were asked to help re-energize the marketing support for these world-class products, including identifying their best-in-class features and benefits, and their best-in-class warranty.
The process
To effectively communicate to the primary target audience of homeowners and dealers, we created infographics, product sell sheets, and a dynamic, engaging video that are integrated into the company’s newly-launched website.
The result
Combining video with infographics allowed us to capture emotional appeal while provide concise, visually appealing information that is easy to digest. This combination created a powerful, multi-layered experience that not only grabbed viewers attention but also communicated the client's value proposition effectively; leading to increased brand awareness.
Standby Generator Benefits Video
Infographics
Sell Sheets
Warranty comparison animation
Made in America Identity
