AFFIRM created a campaign for the RTA to promote the benefits of transit and how DuPage County residents can ride either Pace or Metra to get to many of the county’s most important destinations. The program included market research, a comprehensive media plan,
and a campaign-specific landing page, RTAChicago.org/DuPage.
English Print Ad Design
Spanish Print Ad Design
PACE Bus Route Door Hanger
Yorktown Mall Banner Design
Digital Billboard Design
Web Banner Ads
RTAChicago.org/DuPage campaign landing page
We created the identity and outreach materials for the RTA Transit Benefit Fare Program. This money-saving program allows employees to pay for transit fare using pre-tax dollars by commuting on CTA, Metra, Pace and other transit providers across the Chicagoland region.
2015 Transit Benefit Fare Program Brand Identity