AFFIRM created a campaign for the RTA to promote the benefits of transit and how DuPage County residents can ride either Pace or Metra to get to many of the county’s most important destinations. The program included market research, a comprehensive media plan,
and a campaign-specific landing page, RTAChicago.org/DuPage.

English Print Ad Design

English print ad design

Spanish Print Ad Design

Spanish print ad design

PACE Bus Route Door Hanger

Pace bus route door hanger

Yorktown Mall Banner Design

Yorktown mall banner design

Digital Billboard Design

Digital billboard design

Web Banner Ads

Web banner ads

RTAChicago.org/DuPage campaign landing page

Campaign landing page

We created the identity and outreach materials for the RTA Transit Benefit Fare Program. This money-saving program allows employees to pay for transit fare using pre-tax dollars by commuting on CTA, Metra, Pace and other transit providers across the Chicagoland region.

2015 Transit Benefit Fare Program Brand Identity

Identity

Trifold brochure

Trifold

Postcard

Postcard

Video

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