Helping to Reduce the Burden of Cancer
The Situation
The Wisconsin Comprehensive Cancer Control Program and Wisconsin Cancer Council work together to educate Wisconsinites on actions that can be taken to reduce the burden of cancer in the State. They wanted a more uniform name, brand and website to better communicate this mission.
The Results
The Program engaged AFFIRM to research and develop a new name that would become their overall brand and be extended to all materials, including an updated website and statewide cancer plan. The result was the Wisconsin Cancer Collaborative, a fresh new brand for a program that’s vital to reducing cancer and improving overall health in the State.
