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4 Tips for Planning Your Next Event

Successful events take more than just implementation. They require coordination, communication, and plenty of time! Here are four tips to help you get started with the event planning process for your organization: Create a strategy – Start by understanding the … Read more


Maximize Your Social Media Engagement

Social media is the ever-growing, ever-changing (friendly and often helpful) beast. With so many different platforms, and new technology always on the horizon, how do you ensure you’re getting the most out of your posts? How do you effectively engage … Read more


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Helpful Writing Resources

As a writer, I’m always checking, double-checking, and triple-checking my work. While most grammatical knowledge is innate by now, I still periodically find myself second guessing. Google is such a magical thing. You can type in any question about anything … Read more


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Professional Writing Matters

Hiring a professional writer has many benefits for you and your business. Not only will it save you time, money, and a headache if you’re a non-writer, it will improve your business and brand presence across the board. I know, … Read more


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Post-game Ad Roundup

The first topic in our weekly all-staff meeting this morning was, of course, Super Bowl ads! When asked for favorites, responses included “Melissa McCarthy!” “Honda!” “Audi!” and “Justin Timberlake!” (my fav for life). So, let’s get right down to business … Read more


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5 ways to avoid conflict when communicating

First, a quick story. I recall a situation recently where I was trying to help someone walk through a difficult task. I was doing this remotely – sending instructions via email – to someone in a different state. Unfortunately, my … Read more


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Two Thumbs Up for Emojis

The other day, someone sent me a detailed text about when and where to meet for pizza…primarily using emojis. I use emojis ALL the time and so do most of the people I communicate with – parents, grandparents, kids, and … Read more


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Marketing Trends to Know in 2017

2016 was a big year for digital, social, and mobile marketing, but 2017 is said to be even bigger. With 2016 on the way out and a fresh-faced 2017 on the way in, marketing trend predictions say we’ve got a … Read more


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“Chance Favors the Prepared Mind”

Among my ad mentors is Luke Sullivan’s book, Hey, Whipple, Squeeze This, a rite of passage for anyone entering the ad field. I keep a copy at my desk and often find myself paging through, pulling out seemingly new tidbits … Read more


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Brainstorming!

Brainstorm: an ancient word, which means, “to storm the brain”……….or something like that. Brainstorming done right can be a very useful tool for ideation. Whether you’re ‘storming alone or with a group, here are a few tips for your next … Read more


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