How to Use Personalized Marketing to Improve your Audience’s ExperienceCreating marketing that is personal and relevant for your audience is essential for success in 2024. To create true personalized...
What to Do if Your Brand Accidentally Goes ViralSometimes it can be hard to predict when a campaign is going to go viral. One of the best examples...
8 Best Practices to Holding a Virtual MeetingWith working from home becoming more common because of the COVID-19 pandemic, companies are struggling to find a consistent way...
Privacy in the Digital AgeIn the wake of Facebook and Cambridge Analytica’s data compromise, as well as the European Union’s General Data Protection Regulation...
Be seen, be heard. Use keywords.Simply put, keywords are the words, terms, and phrases people type into Google to find your content. However, as we...
Ideas to Keep Your Content Fresh“How do you keep content fresh for social media, web, blogs, etc.?” is a question we’ve heard quite a few...
Search Engine Optimization in a NutshellSEO: everyone is talking about it, and you should be too. What is SEO? In short, SEO stands for Search Engine Optimization,...
How to Master Instagram’s AlgorithmRemember the good ol’ days of chronological Instagram feeds? *Sigh* good times. In 2016, Instagram updated their algorithm making it...
Visual Note-TakingRecently, at the 2017 HOW Design Conference, an illustrator named Mike Rohde led a workshop called “Sketchnotes.” This is not...
My Digital VacationI’ve been in the advertising and marketing business since the late 1980’s. In that time, I’ve seen a sea change...
