A Millennial, on Millennials“How the Best and Brightest Millennials Live, Shop and Dream” -Adweek “How Millennials Consume TV Depends on Which Stage of Life...
Advertising During a Political YearWith the looming presidential election this November, advertising agencies are feeling the pressure to secure ad space for clients. During...
When Less is Actually MoreThey say copywriting is something that can’t be taught in school. I mostly agree. I went to UW-Milwaukee where they offered...
Writing vs. Writing for the WebLast week, I attended a seminar at Northwoods Web Solutions on Writing for the Web that was full of up-to-date...
Reconnecting with Old Friends is Good For You and, Sometimes, Good for Business!One of the many benefits of Facebook is that it offers the opportunity for reconnections with old friends under the...
I Forgot What I Was Gonna Call This One…According to Wikipedia, Writer's block is “a condition, primarily associated with writing, in which an author loses the ability to produce...
5 Reasons to Launch a Google AdWords CampaignI may not be a media expert (Cathy and Roe have us covered in that department!), but I do know...
Fleeting InspirationFor no more than one week per year, the two crabapple trees outside my office bloom spectacularly. For the other...
6 Tips for Effective Social Media CampaignsHaving an eclectic media mix is an important aspect of ALL advertising campaigns. The more media used to promote a...
The Importance of a Good PitchPitching is crucial for business growth and success, especially in marketing and advertising. Professionals in our industry become accustomed to...
