The Case for Cause MarketingIn a live filmed stunt, Burger King filmed a social experiment in a restaurant highlighting the issue of the Pink...
Privacy in the Digital AgeIn the wake of Facebook and Cambridge Analytica’s data compromise, as well as the European Union’s General Data Protection Regulation...
What to do with data?Earlier this year, news broke that the profiling company Cambridge Analytica used data of over 50 million Facebook users in...
Spring Cleaning For Your BrandThe birds are singing, flowers are blooming, and the snow is (hopefully) gone for good, which can only mean one...
The #MeToo Movement Hits AdvertisingThe Time's Up movement took Hollywood by storm when sexual misconduct allegations of Harvey Weinstein and other well-known figures came...
Be seen, be heard. Use keywords.Simply put, keywords are the words, terms, and phrases people type into Google to find your content. However, as we...
2018 Winter Olympics takes the Gold when it comes to RatingsThe United States loves the 2018 Winter Olympics more than initially projected, with more people cheering on and watching their...
The Best (and Worst) Commercials of Super Bowl 2018The Super Bowl is one of the biggest events of the year for those of us in the United States,...
Search Engine Optimization in a NutshellSEO: everyone is talking about it, and you should be too. What is SEO? In short, SEO stands for Search Engine Optimization,...
Pedestrian Safety is a Two-Way StreetAs a recent college grad, I am no stranger to the chaos that ensues on the streets and crosswalks surrounding...
