Native Advertising: Marketing Beyond the Naked EyeRecently, while swiping through one of my favorite apps, I stumbled upon a page that was unlike the others—instead of...
How to Master Instagram’s AlgorithmRemember the good ol’ days of chronological Instagram feeds? *Sigh* good times. In 2016, Instagram updated their algorithm making it...
Visual Note-TakingRecently, at the 2017 HOW Design Conference, an illustrator named Mike Rohde led a workshop called “Sketchnotes.” This is not...
Schedule Facebook Posts for LaterRecently, I had almost the exact same conversation with two different people. Both times, it went something like this: PERSON: *sigh*...
My Digital VacationI’ve been in the advertising and marketing business since the late 1980’s. In that time, I’ve seen a sea change...
Best Times to Post on Social Media#MCM #FBF #TBT #WCW – it seems like there’s a designated day to post anything and everything on social media...
Maximize Your Social Media EngagementSocial media is the ever-growing, ever-changing (friendly and often helpful) beast. With so many different platforms, and new technology always...
Is Traditional Marketing Still Relevant?In short, the answer is yes. With today’s technology, we’re often quick to assume that online ads are the only way...
How to Stay Active at Work“AHH! Summer is almost here!” – Me every single morning when it’s nearly light outside before my 6am workout. Seriously,...
Influencer Marketing vs. Celebrity EndorsementsThe concept of influencer marketing and celebrity endorsements are often used interchangeably. While there are overlapping strategies between the two,...
