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The Emmy Awards

On the Eve of a New Broadcast Season, Emmys Ratings Drop to a Record Low That was Monday’s headline almost everywhere....

Easy Answers Are Better

Recently, my business credit card number was compromised and someone used it to go on a bit of a shopping...

Advertising During a Political Year

With the looming presidential election this November, advertising agencies are feeling the pressure to secure ad space for clients. During...

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When Less is Actually More

They say copywriting is something that can’t be taught in school. I mostly agree. I went to UW-Milwaukee where they offered...

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Hunting = Marketing

I was asked if there are any parallels I could draw between my hobbies and my job. I thought about...

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Calling All Multitaskers!

Multitasking. I’m guilty of it, and I’m sure you have been too. I even feel guilty saying “guilty” because for...

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Writing vs. Writing for the Web

Last week, I attended a seminar at Northwoods Web Solutions on Writing for the Web that was full of up-to-date...

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I Forgot What I Was Gonna Call This One…

According to Wikipedia, Writer's block is “a condition, primarily associated with writing, in which an author loses the ability to produce...

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