Apple’s New Feature Fights Distracted DrivingYou’re driving, your phone buzzes, you see it’s a text and you reach down for it… even though you’re going...
Pedestrian Safety is a Two-Way StreetAs a recent college grad, I am no stranger to the chaos that ensues on the streets and crosswalks surrounding...
Native Advertising: Marketing Beyond the Naked EyeRecently, while swiping through one of my favorite apps, I stumbled upon a page that was unlike the others—instead of...
How to Master Instagram’s AlgorithmRemember the good ol’ days of chronological Instagram feeds? *Sigh* good times. In 2016, Instagram updated their algorithm making it...
Visual Note-TakingRecently, at the 2017 HOW Design Conference, an illustrator named Mike Rohde led a workshop called “Sketchnotes.” This is not...
How to Write an Effective News ReleaseOver the past couple of years, industry watchers have predicted the “demise of the news release.” Well…it’s not true and...
Schedule Facebook Posts for LaterRecently, I had almost the exact same conversation with two different people. Both times, it went something like this: PERSON: *sigh*...
My Digital VacationI’ve been in the advertising and marketing business since the late 1980’s. In that time, I’ve seen a sea change...
4 Tips for Planning Your Next EventSuccessful events take more than just implementation. They require coordination, communication, and plenty of time! Here are four tips to...
Best Times to Post on Social Media#MCM #FBF #TBT #WCW – it seems like there’s a designated day to post anything and everything on social media...
