The #MeToo Movement Hits Advertising The Time's Up movement took Hollywood by storm when sexual misconduct allegations of Harvey Weinstein and other well-known figures came...
Be seen, be heard. Use keywords. Simply put, keywords are the words, terms, and phrases people type into Google to find your content. However, as we...
Even with Social, Consistency is Key Whether it’s about content, sales, or customer relations, social media has quickly become a large part of any brand’s online...
2018 Winter Olympics takes the Gold when it comes to Ratings The United States loves the 2018 Winter Olympics more than initially projected, with more people cheering on and watching their...
The Best (and Worst) Commercials of Super Bowl 2018 The Super Bowl is one of the biggest events of the year for those of us in the United States,...
Embracing the LGBTQ Community within your Company’s Advertising Tactics The time is far gone from the stereotypical white and heterosexual family being the only family structure accepted by consumers....
Ideas to Keep Your Content Fresh “How do you keep content fresh for social media, web, blogs, etc.?” is a question we’ve heard quite a few...
Spark Outing, Holiday Edition It’s our purpose at AFFIRM to, “Help make people’s lives better.” Whether it’s inspiring people to ditch their wheels on...
Search Engine Optimization in a Nutshell SEO: everyone is talking about it, and you should be too. What is SEO? In short, SEO stands for Search Engine Optimization,...
The Art of Managing Client Expectations More often than not your new client will already have preconceived notions and expectations of how things should be even...
