What is SEO and Why Does it Matter?When you enter a search query into Google, what pages are you most likely to check out when you hit...
AFFIRM’s Guide to Pay-Per-Click (PPC) Advertising (Part 1)Pay-Per-Click (PPC) advertising, an internet search engine advertising model used to drive traffic to websites, has become an essential tool...
Part 2: How to Increase Your Social Media Engagement in 2022Did you know the average social media user sees 36 ads a day? It can be hard to reach people...
Part 1: How to Increase Your Social Media Engagement in 2022Social media marketing allows you to build relationships by providing an interactive way for current and prospective fans to engage....
AFFIRM’s Top Super Bowl Ads of 2022When it comes to watching the big game each year, we come for the game and stay for the advertisements!...
AFFIRM’S Guide to Writing an Effective Call-to-ActionFrom Netflix’s new subscriber call-to-action, “Join Free for a Month,” to Uber’s “Start Riding with Uber,” marketing call-to-action (CTA) statements...
What to Do if Your Brand Accidentally Goes ViralSometimes it can be hard to predict when a campaign is going to go viral. One of the best examples...
How to Evaluate if an Influencer is Right for Your BrandInfluencer marketing first began to rise to prominence around 2010, and it has only continued to grow in popularity in...
Why It’s Important to Have a Crisis Communications PlanImagine that it’s after business hours and you’re asleep in bed. Suddenly, your phone begins to ring and when you...
The Concept of Social Listening and Why You Should be Aware of ItChances are you’ve heard the term social listening tossed around if you’re in marketing. Although the term isn’t brand new;...
