A FIX FOR THE CONTENT CONUNDRUM.Recently, I was fortunate enough to have the opportunity to attend an industry conference on content marketing strategy given by...
Should Your Business Be Posting on X?How X can help you reach your target audience and customers Think of your website as the face of your business,...
Don’t Hate the Bounce RateThere are so many different metrics in Google Analytics; deciphering what they all mean can be a challenge even to...
Will the Amazon Echo and Google Home be the future of advertising?Soon after the Amazon Echo and Google Home were launched to market, the question of the ability to advertise on...
Top 5 Reasons to Redesign Your WebsiteIf you’re like most small or medium-sized businesses, starting a website redesign can feel like a monumental task. Fortunately, there...
Don’t Fake It, You Won’t Make ItAs we’ve discussed before, consistency is key when it comes to social. This includes strategizing your brands’ voice and how you...
Advice to Advertising Agency InternsThroughout my 12 weeks as a Digital Marketing Intern at Affirm, without avoiding the clichés, I have learned countless valuable...
Fear and Facts in AdvertisingMost of us remember the DARE campaign (Drug Abuse Resistance Education), an anti-drug program in schools that encouraged students to...
The Case for Cause MarketingIn a live filmed stunt, Burger King filmed a social experiment in a restaurant highlighting the issue of the Pink...
The 23 Digital Marketing Terms You Need to KnowIf you’ve taken any steps into the world of Digital Marketing, you’re probably aware that there’s a lot to know,...
