Why We Love Local Press (and You Should Too)When planning their Public Relations strategy, leaders often express interest in national coverage, like 60 Minutes or The New York Times. National...
Advice to Summer Marketing InternsCongratulations! You've landed your first internship at a marketing/PR/advertising firm. Now what? I’ve been an intern at AFFIRM for roughly 3...
Go Back to School with These 5 Marketing ClassicsSchool is almost back in session! While some of you haven’t been inside a school in years, you’re never too old...
What U.S. Women’s Soccer Can Teach Us About Cause MarketingIn July, the U.S. Women’s National Soccer Team defended their title as the world’s best women’s soccer team in the 2019 FIFA...
Your Guide to Influencer Marketing“Influencer” has been a buzz term in the marketing industry lately. But what exactly is an influencer, and how can they help...
Fun in the Sun – Marketing Opportunities in the SummerSummer is (finally) here! It’s time for street festivals, outdoor concerts, farmers markets, and some new opportunities to market your business! This summer,...
CREATING A SOCIAL MEDIA STRATEGY THAT’S RIGHT FOR YOU – PART 4 (LINKEDIN)We’re back with our last installment of our social media marketing deep dive! If you have followed along through Parts 1, 2, and...
Creating A Social Media Strategy That’s Right For YOU – Part 3 (Instagram)Congratulations on reaching Part 3 of our social media marketing deep dive! Now that you’re a Facebook whiz, we’re going to...
Creating A Social Media Strategy That’s Right For YOU – Part 2 (Facebook)Welcome back to our social media marketing deep dive! If you missed Part 1, be sure to check it out...
Creating A Social Media Strategy That’s Right For YOU – Part 1Think your business shouldn’t be on social media? Think again. According to the Nielsen Global Online Consumer Survey, 93% of...
