Search Engine Optimization in a NutshellSEO: everyone is talking about it, and you should be too. What is SEO? In short, SEO stands for Search Engine Optimization,...
The Art of Managing Client ExpectationsMore often than not your new client will already have preconceived notions and expectations of how things should be even...
Apple’s New Feature Fights Distracted DrivingYou’re driving, your phone buzzes, you see it’s a text and you reach down for it… even though you’re going...
Pedestrian Safety is a Two-Way StreetAs a recent college grad, I am no stranger to the chaos that ensues on the streets and crosswalks surrounding...
Native Advertising: Marketing Beyond the Naked EyeRecently, while swiping through one of my favorite apps, I stumbled upon a page that was unlike the others—instead of...
How to Master Instagram’s AlgorithmRemember the good ol’ days of chronological Instagram feeds? *Sigh* good times. In 2016, Instagram updated their algorithm making it...
Visual Note-TakingRecently, at the 2017 HOW Design Conference, an illustrator named Mike Rohde led a workshop called “Sketchnotes.” This is not...
How to Write an Effective News ReleaseOver the past couple of years, industry watchers have predicted the “demise of the news release.” Well…it’s not true and...
Schedule Facebook Posts for LaterRecently, I had almost the exact same conversation with two different people. Both times, it went something like this: PERSON: *sigh*...
My Digital VacationI’ve been in the advertising and marketing business since the late 1980’s. In that time, I’ve seen a sea change...
