Influencer Marketing vs. Celebrity EndorsementsThe concept of influencer marketing and celebrity endorsements are often used interchangeably. While there are overlapping strategies between the two,...
Why Advertising Awards DO MatterWith winter still hanging over our heads, there’s a little ray of sunshine in the form of another season –...
How to Write Effective Photo Captions on Social MediaIn a world where approximately 52 million photos are shared daily on Instagram, a well-written caption can make all the...
Two Thumbs Up for EmojisThe other day, someone sent me a detailed text about when and where to meet for pizza…primarily using emojis. I...
Marketing Trends to Know in 20172016 was a big year for digital, social, and mobile marketing, but 2017 is said to be even bigger. With...
Advertising and PR: The Same but DifferentAdvertising and Public Relations are commonly mistaken to be same thing. While they both definitely fall under the same umbrella...
Advertising During a Political YearWith the looming presidential election this November, advertising agencies are feeling the pressure to secure ad space for clients. During...
Branding Basics – 12 Things You Should KnowLike a lot of agencies, a week doesn’t go by when we’re not involved with, or discussing, some type of...
Thinking of Rebranding? 7 Questions to Ask Yourself.When was the last time you took a close look at your company’s or organization’s brand? Not just your logo,...
