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Two Thumbs Up for Emojis

The other day, someone sent me a detailed text about when and where to meet for pizza…primarily using emojis. I use emojis ALL the time and so do most of the people I communicate with – parents, grandparents, kids, and … Read more


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Marketing Trends to Know in 2017

2016 was a big year for digital, social, and mobile marketing, but 2017 is said to be even bigger. With 2016 on the way out and a fresh-faced 2017 on the way in, marketing trend predictions say we’ve got a … Read more


AFFIRM to Develop Brand for Milwaukee County’s Pathways to Responsible Fatherhood Project

(Pewaukee, Wis…November 7, 2016) AFFIRM has been selected by Milwaukee County as the advertising agency for the New Pathways for Fathers and Families program. New Pathways will serve men in Milwaukee County who are low-income biological fathers, expectant and adoptive … Read more


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Branding Basics – 12 Things You Should Know

Like a lot of agencies, a week doesn’t go by when we’re not involved with, or discussing, some type of branding initiative with clients or a prospective new client. We may not be a dedicated branding or design firm, but … Read more


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Thinking of Rebranding? 7 Questions to Ask Yourself.

When was the last time you took a close look at your company’s or organization’s brand? Not just your logo, but asked yourself the hard questions, such as whether it aligns with your current position in the market or is … Read more


AFFIRM Collaborates with Elmbrook Schools on New District Program

(Pewaukee, Wis… February 9, 2016) Elmbrook Schools has chosen AFFIRM to develop a brand and subsequent advertising for the district’s most recent educational initiative. Set to begin in January 2017, the program will allow high school students to work on … Read more


AFFIRM Helps ESI Group USA Celebrate 25th Anniversary

(Pewaukee, Wis…January 7, 2016) ESI Group USA, a nationally accredited design-build engineering and construction management firm specializing in the food industry, is celebrating its 25th anniversary in 2016. To promote and recognize this milestone, ESI Group USA looked to AFFIRM … Read more


AFFIRM Selected For Suffolk County Bus Rapid Transit Branding and Marketing Campaign, Furthering Its Transit Marketing Expertise

(Pewaukee, WI…November 23, 2015) The Suffolk County, New York Department of Economic Planning and Development has selected AFFIRM to develop the branding and marketing plan for its new Bus Rapid Transit (BRT) system. With construction running over the next few … Read more


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What You Don’t Know Can Hurt You (or keep you from predicting the “Song of the Summer”)

I recently wrote up a new campaign proposal for a client that included a small-but-significant amount of research. The research would involve surveying a few groups of people within the target audiences of the client. While some budget would need … Read more


Biwer & Associates Launches Updated Brand and Website With AFFIRM’s Help

(October 9, 2015…Pewaukee, WI)  Biwer & Associates, a Hartland-based software solutions provider for the agricultural procurement industry, has unveiled a new corporate image including new logo, website and print materials. AFFIRM Agency provided all creative and technical services for the … Read more


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