Advertising During a Political YearWith the looming presidential election this November, advertising agencies are feeling the pressure to secure ad space for clients. During...
When Less is Actually MoreThey say copywriting is something that can’t be taught in school. I mostly agree. I went to UW-Milwaukee where they offered...
Hunting = MarketingI was asked if there are any parallels I could draw between my hobbies and my job. I thought about...
Calling All Multitaskers!Multitasking. I’m guilty of it, and I’m sure you have been too. I even feel guilty saying “guilty” because for...
Writing vs. Writing for the WebLast week, I attended a seminar at Northwoods Web Solutions on Writing for the Web that was full of up-to-date...
Reconnecting with Old Friends is Good For You and, Sometimes, Good for Business!One of the many benefits of Facebook is that it offers the opportunity for reconnections with old friends under the...
I Forgot What I Was Gonna Call This One…According to Wikipedia, Writer's block is “a condition, primarily associated with writing, in which an author loses the ability to produce...
5 Reasons to Launch a Google AdWords CampaignI may not be a media expert (Cathy and Roe have us covered in that department!), but I do know...
Branding Basics – 12 Things You Should KnowLike a lot of agencies, a week doesn’t go by when we’re not involved with, or discussing, some type of...
Fleeting InspirationFor no more than one week per year, the two crabapple trees outside my office bloom spectacularly. For the other...
