Your Guide to Influencer Marketing

“Influencer” has been a buzz term in the marketing industry lately. But what exactly is an influencer, and how can they help your business? We’ve answered all your questions here! Question: What is an influencer? Answer: An influencer is a … Read more


Fun in the Sun – Marketing Opportunities in the Summer

Summer is (finally) here! It’s time for street festivals, outdoor concerts, farmers markets, and some new opportunities to market your business! This summer, consider taking part in events in your local community. They are wonderful opportunities to engage a large … Read more


Long Island Commission for Aquifer Protection Launches Our Water Our Lives Campaign to Encourage Drinking Water Conservation

(Pewaukee, Wis…May 31, 2019) AFFIRM was contracted by the Long Island Commission for Aquifer Protection (LICAP) to develop and launch Our Water Our Lives, an education and awareness campaign to conserve water from the aquifer – Long Island’s only drinking … Read more


AFFIRM Wins Five American Advertising Awards

(Pewaukee, Wis…February 18, 2019) AFFIRM won a total of five ADDY awards at the 2019 American Advertising Awards Show hosted at Monona Terrace on Saturday, February 16, 2019. The American Advertising Federation (AAF) is a national organization that includes members … Read more


Top 5 Reasons to Redesign Your Website

If you’re like most small or medium-sized businesses, starting a website redesign can feel like a monumental task. Fortunately, there are many resources available online; from self-help articles, seminars, and tutorials to experienced digital agencies that specialize in website design … Read more


Advice to Advertising Agency Interns

Throughout my 12 weeks as a Digital Marketing Intern at Affirm, without avoiding the clichés, I have learned countless valuable life lessons I will take with me throughout my career. My time here has given me the opportunity to get … Read more


Wil-Mar Neighborhood Center Launches Wil-Power Capital Campaign

(Pewaukee, Wis….August 27, 2018) The Wil-Mar Neighborhood Center, located in the Williamson-Marquette neighborhood in Madison, has launched its Wil-Power Capital Campaign to seek support for its building renovations. The Wil-Mar Neighborhood Center, “A Place for All People,” is a popular, … Read more


Privacy in the Digital Age

In the wake of Facebook and Cambridge Analytica’s data compromise, as well as the European Union’s General Data Protection Regulation (GDPR), you may have noticed a flood of updated privacy policies surging your inbox or notifications popping up whenever you … Read more


What to do with data?

Earlier this year, news broke that the profiling company Cambridge Analytica used data of over 50 million Facebook users in a now-infamous compromise. Unethical to say the least, the use of personal information influences how the public thinks about online … Read more


Spring Cleaning For Your Brand

The birds are singing, flowers are blooming, and the snow is (hopefully) gone for good, which can only mean one thing: spring is here. Most people rush to purge their closets and scrub their floors, but did you ever stop … Read more


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