Privacy in the Digital Age

In the wake of Facebook and Cambridge Analytica’s data compromise, as well as the European Union’s General Data Protection Regulation (GDPR), you may have noticed a flood of updated privacy policies surging your inbox or notifications popping up whenever you … Read more


What to do with data?

Earlier this year, news broke that the profiling company Cambridge Analytica used data of over 50 million Facebook users in a now-infamous compromise. Unethical to say the least, the use of personal information influences how the public thinks about online … Read more


Spring Cleaning For Your Brand

The birds are singing, flowers are blooming, and the snow is (hopefully) gone for good, which can only mean one thing: spring is here. Most people rush to purge their closets and scrub their floors, but did you ever stop … Read more


AFFIRM WINS THREE AMERICAN ADVERTISING AWARDS

(Pewaukee, Wis…February 26, 2018) AFFIRM won a total of three ADDY awards at the 2018 American Advertising Awards Show hosted at UW-Madison’s Union South on Saturday, February 24, 2018. The American Advertising Federation (AAF), established in 1905, is a national … Read more


AFFIRM Welcomes Abbott as Account Coordinator

(Pewaukee, Wis…December 28, 2017) AFFIRM Agency, an award-winning, full-service advertising agency in Pewaukee, Wisconsin, has added Meghan Abbott to the team as an Account Coordinator. Meghan is a recent graduate of UW-Madison with a degree in Communications, focused on Radio, … Read more


AFFIRM Re-Wins Long Island Rail Road Contract to Increase Transit Usage in Nassau County

(Pewaukee, WI…January 3, 2018) After a competitive bidding process, AFFIRM has been awarded a new contract to continue implementing the Long Island Rail Road’s Campaign to Increase Transit Usage in Nassau County, New York. AFFIRM originally launched the campaign it branded … Read more


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Spark Outing, Holiday Edition

It’s our purpose at AFFIRM to, “Help make people’s lives better.” Whether it’s inspiring people to ditch their wheels on Car Free Day or giving them a “Dose of Reality” about curbing prescription opioid abuse, we strive to make a … Read more


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Search Engine Optimization in a Nutshell

SEO: everyone is talking about it, and you should be too. What is SEO? In short, SEO stands for Search Engine Optimization, and it does exactly what it says – optimizes your website so that it gets maximum exposure in … Read more


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Native Advertising: Marketing Beyond the Naked Eye

Recently, while swiping through one of my favorite apps, I stumbled upon a page that was unlike the others—instead of a personal profile for a local professional, it was a recruitment ad for a nearby company. Swipe left to skip … Read more


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How to Master Instagram’s Algorithm

Remember the good ol’ days of chronological Instagram feeds? *Sigh* good times. In 2016, Instagram updated their algorithm making it a little harder to get your post seen when/where you need it to be seen. BUT, not all hope is … Read more


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