Four Key Content Marketing Trends for 2023

Content marketing is a familiar strategy, one that’s paramount in building long-lasting relationships with your audience. With new marketing channels like social media offering exciting ways to expand your content marketing strategy and reach new people, there is so much opportunity to be found in 2023. So, you’re likely asking yourself, what are the top content marketing trends to look out for this year? The experts at AFFIRM Agency are here with the top four to pay attention to!

Emphasis on Disruption

Have you heard the term “disruptive marketing” getting tossed around? According to Insightly, disruptive marketing is a strategy that uses experimental tactics to test the status quo. Simply put, disruptive marketing uses never tried ideas to break through the noise and capture the attention of your audience. Remember Coinbase’s 2022 Super Bowl ad? This is a great example of modern, disruptive marketing, and you can expect to see a lot more of it throughout the rest of 2023.

Use Social Media to Reach Gen Z

This trend isn’t exactly new, but it’s no secret that a good way to reach Gen Z is through social media platforms. A new report from Hubspot found that 28% of Gen Z bought a product through a social media app. Even if you’re selling an idea instead of a product, younger consumers are open to listening to advertisers in a casual format. Moving forward this year, implementing organic and paid social strategies is a good way to show a younger audience your bold new ideas.

Capitalize on Short Attention Spans with Short-Form Video

If you’ve been paying attention at all to the rise of TikTok, you know that using short-form video content across platforms is a good idea to reach your audience. In fact, many social platforms including Facebook and Instagram are adopting TikTok’s format for displaying short-form videos to people to capitalize on the trend! Google describes short-form video content as being under 10 minutes, so we recommend keeping your videos under this length if you want to make an impact.

Content that is Funny and Relatable is More Important Now than Ever

Sprout Social states that brands can expect to see better results from content that’s primarily entertaining and/or funny. This shouldn’t come as a surprise. People are pelted with marketing and advertising messages constantly throughout the day, and something that makes you laugh is something that will stick. It could even lead to a new fan in the future. We recommend giving funny content a shot if you’re looking to leave a lasting impression this year!

Interested in developing a content marketing strategy to help you win on multiple platforms, but feeling lost on how to go about it? Partner with the AFFIRM Agency experts to find strategies and tactics that are just right for you and your business. Reach out to us at and our team will be in touch.

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Matt Froelich

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