Should Your Business Be Tweeting?

How Twitter can help you reach your target audience and customers Think of your website as the face of your business, and social media as your voice…if you put it into perspective in this way, it is easy to see … Read more


Spring Cleaning For Your Brand

The birds are singing, flowers are blooming, and the snow is (hopefully) gone for good, which can only mean one thing: spring is here. Most people rush to purge their closets and scrub their floors, but did you ever stop … Read more


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#Help

Remember a few years back when this symbol # was just a pound sign? Good times. Nowadays, you can’t log on to any social media platform without seeing one attached to a word or phrase. What started as a metadata … Read more


Even with Social, Consistency is Key

Whether it’s about content, sales, or customer relations, social media has quickly become a large part of any brand’s online presence and digital strategy. Why? It’s a great way to quickly and efficiently build your brand as well as target … Read more


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Ideas to Keep Your Content Fresh

“How do you keep content fresh for social media, web, blogs, etc.?” is a question we’ve heard quite a few times. The answer is – there’s no singular answer! But there are a ton of small but mighty helpful answers…some … Read more


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Native Advertising: Marketing Beyond the Naked Eye

Recently, while swiping through one of my favorite apps, I stumbled upon a page that was unlike the others—instead of a personal profile for a local professional, it was a recruitment ad for a nearby company. Swipe left to skip … Read more


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Why Your Business Should be on Social Media

One morning after spending about 30 minutes scrolling through the various Social Media apps I have on my phone, I thought to myself “What am I doing? Why am I spending so much time looking through all the various posts … Read more


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How to Master Instagram’s Algorithm

Remember the good ol’ days of chronological Instagram feeds? *Sigh* good times. In 2016, Instagram updated their algorithm making it a little harder to get your post seen when/where you need it to be seen. BUT, not all hope is … Read more


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Schedule Facebook Posts for Later

Recently, I had almost the exact same conversation with two different people. Both times, it went something like this: PERSON: *sigh* I need to dedicate way more time to my business’s social media. Too bad I don’t have the time… … Read more


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My Digital Vacation

I’ve been in the advertising and marketing business since the late 1980’s. In that time, I’ve seen a sea change in the marketing landscape, going from when the newspaper and radio dominated the local advertising scene, to the digital world … Read more


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