What to do with data?

Earlier this year, news broke that the profiling company Cambridge Analytica used data of over 50 million Facebook users in a now-infamous compromise. Unethical to say the least, the use of personal information influences how the public thinks about online … Read more


AFFIRM Welcomes Abbott as Account Coordinator

(Pewaukee, Wis…December 28, 2017) AFFIRM Agency, an award-winning, full-service advertising agency in Pewaukee, Wisconsin, has added Meghan Abbott to the team as an Account Coordinator. Meghan is a recent graduate of UW-Madison with a degree in Communications, focused on Radio, … Read more


AFFIRM Re-Wins Long Island Rail Road Contract to Increase Transit Usage in Nassau County

(Pewaukee, WI…January 3, 2018) After a competitive bidding process, AFFIRM has been awarded a new contract to continue implementing the Long Island Rail Road’s Campaign to Increase Transit Usage in Nassau County, New York. AFFIRM originally launched the campaign it branded … Read more


AFFIRM Welcomes Pottschmidt as Account Coordinator

(Pewaukee, Wis…December 21, 2017) AFFIRM Agency, an award-winning, full service advertising agency in Pewaukee, Wisconsin, has added Stephanie Pottschmidt to the team as an Account Coordinator. Stephanie comes to AFFIRM as a recent graduate of Miami University-Ohio, with a degree … Read more


A Dose of Reality: Wisconsin DOJ Announces New Elder Opiate Abuse Campaign

(Pewaukee, Wis….October 9, 2017) Wisconsin’s Department of Justice has initiated a “Dose of Reality” for Seniors and Caregivers on the risks of misusing opioids and other prescription drugs. This at-risk group has often gone unrepresented in targeted prescription drug abuse … Read more


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Pedestrian Safety is a Two-Way Street

As a recent college grad, I am no stranger to the chaos that ensues on the streets and crosswalks surrounding a busy campus or metropolitan area. Drivers are speeding to reach their destination on time, abruptly stopping to find parking, … Read more


Stand Up, Step Up: AmeriCorps’ Serve Wisconsin Launches New Recruitment Campaign

(Pewaukee, Wis…September 11, 2017) This September, Serve Wisconsin launched its new AmeriCorps member recruitment campaign. Centered on the theme “Stand Up, Step Up,” the campaign encourages youth in Wisconsin to give back to their communities and those in need by … Read more


What is a Copywriter?

A few weeks ago, I had a conversation with an acquaintance that went something like this: Person:               So what do you do for work? Me:                        I work at an ad agency, I’m a copywriter. Person:               Oh, so that’s like an … Read more


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Native Advertising: Marketing Beyond the Naked Eye

Recently, while swiping through one of my favorite apps, I stumbled upon a page that was unlike the others—instead of a personal profile for a local professional, it was a recruitment ad for a nearby company. Swipe left to skip … Read more


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Why Your Business Should be on Social Media

One morning after spending about 30 minutes scrolling through the various Social Media apps I have on my phone, I thought to myself “What am I doing? Why am I spending so much time looking through all the various posts … Read more


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