What to do with data?Earlier this year, news broke that the profiling company Cambridge Analytica used data of over 50 million Facebook users in...
Spring Cleaning For Your BrandThe birds are singing, flowers are blooming, and the snow is (hopefully) gone for good, which can only mean one...
Be seen, be heard. Use keywords.Simply put, keywords are the words, terms, and phrases people type into Google to find your content. However, as we...
Even with Social, Consistency is KeyWhether it’s about content, sales, or customer relations, social media has quickly become a large part of any brand’s online...
Search Engine Optimization in a NutshellSEO: everyone is talking about it, and you should be too. What is SEO? In short, SEO stands for Search Engine Optimization,...
Native Advertising: Marketing Beyond the Naked EyeRecently, while swiping through one of my favorite apps, I stumbled upon a page that was unlike the others—instead of...
How to Master Instagram’s AlgorithmRemember the good ol’ days of chronological Instagram feeds? *Sigh* good times. In 2016, Instagram updated their algorithm making it...
Visual Note-TakingRecently, at the 2017 HOW Design Conference, an illustrator named Mike Rohde led a workshop called “Sketchnotes.” This is not...
Schedule Facebook Posts for LaterRecently, I had almost the exact same conversation with two different people. Both times, it went something like this: PERSON: *sigh*...
4 Tips for Planning Your Next EventSuccessful events take more than just implementation. They require coordination, communication, and plenty of time! Here are four tips to...
