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Summer Holidays for Your Social Media Calendar

It’s (basically) summer and there’s always something to celebrate! Check out the latest edition of hashtagable holidays to add to...
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Influencer Marketing vs. Celebrity Endorsements

The concept of influencer marketing and celebrity endorsements are often used interchangeably. While there are overlapping strategies between the two,...

Why Advertising Awards DO Matter

With winter still hanging over our heads, there’s a little ray of sunshine in the form of another season –...
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How to Write Effective Photo Captions on Social Media

In a world where approximately 52 million photos are shared daily on Instagram, a well-written caption can make all the...
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Two Thumbs Up for Emojis

The other day, someone sent me a detailed text about when and where to meet for pizza…primarily using emojis. I...
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Marketing Trends to Know in 2017

2016 was a big year for digital, social, and mobile marketing, but 2017 is said to be even bigger. With...

Advertising and PR: The Same but Different

Advertising and Public Relations are commonly mistaken to be same thing. While they both definitely fall under the same umbrella...

Advertising During a Political Year

With the looming presidential election this November, advertising agencies are feeling the pressure to secure ad space for clients. During...
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Branding Basics – 12 Things You Should Know

Like a lot of agencies, a week doesn’t go by when we’re not involved with, or discussing, some type of...
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Queen of Pop Music…and Marketing

The Queen Bee has done it again. (I’m talking about her majesty, Queen Beyoncé Giselle Knowles-Carter, of course.) An epic...

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