AFFIRM Agency Leads the Wisconsin Community Health Plans Campaign
(PEWAUKEE, Wis.) – AFFIRM Agency, a Wisconsin-based marketing and communications firm, partnered with the Wisconsin Association of Heath Plans to launch a new statewide campaign launched April 19, aimed at increasing awareness of the unique Community Health Plans Wisconsin has to offer.
The campaign titled “Your Health. Your Community. Your Plan.”, officially launched April 19-25, during Wisconsin Community Health Plans Week. The integrated effort is designed to reach consumers, employers, and policymakers with clear, accessible information about the value, stability, and local impact of community health plans across the state.
AFFIRM led campaign strategy, message development, creative execution, public relations, and multi-channel rollout, including earned media, digital advertising, streaming audio, and social media. The campaign also includes stakeholder toolkits and a dedicated landing page to support ongoing education and engagement.
“Wisconsin has a unique and highly competitive health plan market that many residents may not fully understand,” said Laura Monagle, Vice President of Client Services and Public Relations. “Our goal was to create a campaign that makes that story clear, relatable, and meaningful, connecting the idea of local health plans to real benefits for individuals, families, and employers.”
The campaign highlights key differentiators of Wisconsin’s market, including strong regional competition, a high percentage of provider-owned plans, and the stabilizing impact of the state’s reinsurance program. Messaging emphasizes how community health plans deliver choice, quality, and continuity of coverage while reinvesting in the communities they serve.
Through a phased rollout extending beyond the April launch, the campaign will continue throughout the year with expanded paid media and educational content.
“Community health plans are deeply rooted in the communities they serve, and that local connection makes a meaningful difference in both cost and quality of care. This campaign helps highlight how Wisconsin’s unique health plan landscape delivers real value to individuals, families, and employers while strengthening the overall health of our communities.” John Nygren, Chief Executive Officer of the Wisconsin Association of Health Plans. For more information about the campaign, visit WICommunityHealthPlans.com
AFFIRM is a full-service marketing communications agency with expertise in social marketing and behavior change campaigns that positively impact public health, transportation, social causes, as well as product marketing and consumer influence. Headquartered in Pewaukee, Wisconsin, the agency serves local, regional and national clients in Business-to-Business and Consumer markets. For more information, call 262-650-9900, or visit www.AFFIRMAgency.com.
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