AFFIRM Agency Selected by Italian Community Center to Lead Marketing for Festa Italiana 2026
PEWAUKEE, WI — AFFIRM Agency, a full-service marketing and communications firm based in Wisconsin specializing in behavior-change marketing, announced it has been selected by the Italian Community Center (ICC) as the agency of record for Festa Italiana 2026, one of Milwaukee’s most iconic lakefront festivals.
Festa Italiana will take place July 10–12, 2026 at Henry Maier Festival Park, welcoming thousands of attendees for a vibrant celebration of Italian culture, cuisine, music, and family traditions.
As part of this partnership, AFFIRM Agency will lead an integrated marketing, advertising, and public relations campaign designed to support sponsorship, increase attendance, drive ticket sales, and elevate the festival’s visibility across the region. The work will focus on re-engaging longtime attendees while introducing Festa Italiana to new and younger audiences.
“We are honored to partner with the Italian Community Center on such a beloved Milwaukee tradition,” said Amy Opad, Director of Account Services at AFFIRM Agency. “Festa Italiana is more than a festival. It’s a celebration of heritage, community, and connection. Our team is excited to help amplify that story, expand its reach, and bring new energy to the 2026 festival.”
AFFIRM will deliver a comprehensive scope of services including strategic planning, campaign development, creative production, event website, paid media, public relations, and performance analytics. The campaign will highlight the authenticity, energy, and welcoming spirit that have made Festa Italiana a staple of Milwaukee summers for generations.
Festa Italiana 2026 will feature authentic Italian cuisine, live entertainment, cultural performances, family-friendly activities, and fireworks along Milwaukee’s lakefront. For tickets, event details, and updates, visit www.festaitaliana.com.
AFFIRM is a full-service marketing communications agency with expertise in social marketing and behavior change campaigns that positively impact public health, transportation, social causes, as well as product marketing and consumer influence. Headquartered in Pewaukee, Wisconsin, the agency serves local, regional and national clients in Business-to-Business and Consumer markets. For more information, call 262-650-9900, or visit www.AFFIRMAgency.com.
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