AFFIRM Agency Leads Rebrand of Regional Transportation Authority of Central Oklahoma to ONE Transit
(PEWAUKEE, Wis.) – AFFIRM Agency, a full-service marketing and communications firm based in Wisconsin specializing in behavior-change marketing, has led the comprehensive rebrand of the Regional Transportation Authority of Central Oklahoma (RTA), resulting in the launch of its new identity, ONE Transit.
Selected as the agency of record, AFFIRM led a strategic, research-driven brand development process that culminated in a unified name, comprehensive visual identity system, logo design, and new website to support the organization’s mission and long-term regional vision.
The ONE Transit brand officially launched following a unanimous vote by the RTA Board of Directors during the Feb. 11 board meeting. The launch included a comprehensive brand package developed by AFFIRM, including the official ONE Transit branding and logo, a new public-facing website, and additional conceptual elements designed to support future communications, outreach, and regional initiatives.
Originally formed in 2019, the RTA serves as a regional, independent government agency responsible for planning, funding, implementing and operating transit projects across Central Oklahoma. The agency is composed of three member cities, Oklahoma City, Norman and Edmond, and is governed by a seven-member Board of Directors representing each municipality.
Beginning in 2024, AFFIRM conducted extensive research and stakeholder engagement sessions, collaborating with the RTA Board of Directors, staff and key partners to ensure the new brand reflects the organization’s values, governance structure, and commitment to regional connectivity.
The name ONE Transit was selected to represent unity, collaboration, and forward momentum. Derived from the first letter of the founding member cities, Oklahoma City, Norman, and Edmond, the name reinforces a shared regional commitment to building an integrated, modern transit system that enhances mobility and quality of life throughout Central Oklahoma.
The new visual identity reflects a unified path forward, symbolizing movement, accessibility, and regional partnership. The modern design underscores efficiency, sustainability, and long-term growth while positioning ONE Transit as a cohesive and future-focused transportation authority. “We are honored to partner with the RTA on this transformative initiative,” said Danny Mager, President of AFFIRM Agency. “The launch of ONE Transit represents more than a name change; it reflects a unified regional vision for mobility and collaboration. We look forward to continuing our partnership as ONE Transit advances transit development across Central Oklahoma.”
AFFIRM is a full-service marketing communications agency with expertise in social marketing and behavior change campaigns that positively impact public health, transportation, social causes, as well as product marketing and consumer influence. Headquartered in Pewaukee, Wisconsin, the agency serves local, regional and national clients in Business-to-Business and Consumer markets. For more information, call 262-650-9900, or visit www.AFFIRMAgency.com.
###
