AFFIRM Agency Leads the City of Joplin’s New Recycling Campaign
(PEWAUKEE, Wis.) – AFFIRM Agency, a Wisconsin-based marketing and communications firm specializing in behavior-change marketing, partnered with the City of Joplin to launch a new community-wide recycling campaign on February 2, aimed at increasing awareness of recycling opportunities and encouraging greater participation among residents and local businesses.
AFFIRM was selected as the marketing agency of record for the initiative and led development of the campaign’s creative strategy and brand identity. Branded “Recycle! It’s How We Roll”, the campaign highlights the importance of recycling in a fun, approachable way while educating the community about available recycling options.
The comprehensive campaign includes campaign branding, photoshoot, video shoot, online ads, print ads, radio, and outdoor ads. AFFIRM also developed key messaging, creative concepts, and a paid media strategy designed to maximize community reach and engagement.
By combining strong creative messaging with a targeted media strategy, the campaign is designed to help the City of Joplin increase participation in its recycling programs and reinforce sustainable habits across the community.
“We are proud to partner with the City of Joplin to support an initiative that benefits both the community and the environment,” said Danny Mager, President of AFFIRM Agency. The ‘Recycle! It’s How We Roll’ campaign was designed to make recycling feel accessible and relevant to residents while reinforcing the positive impacts their actions can have on the community.”
The campaign had a successful campaign launch with over 6,000 unique visitors to the landing page in the first month, over 200,000 impressions on paid social ads, and over 1.5 million impressions on online display, online video, and streaming audio ads.
AFFIRM is a full-service marketing communications agency with expertise in social marketing and behavior change campaigns that positively impact public health, transportation, social causes, as well as product marketing and consumer influence. Headquartered in Pewaukee, Wisconsin, the agency serves local, regional and national clients in Business-to-Business and Consumer markets. For more information, call 262-650-9900, or visit www.AFFIRMAgency.com.
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