On the Right Track: How Amtrak Hiawatha Helped Define Transit Marketing, and AFFIRM’s Place in ItThe Amtrak Hiawatha service, connecting Milwaukee and Chicago, represents more than just a successful passenger rail line. The Hiawatha illustrates...
Celebrating 40 Years of Positively Engaging MarketingIn 2025, we proudly celebrate 40 years of AFFIRM Agency—a journey filled with creativity, innovation, and a deep commitment to...
Which PPC Approach is Right for You (Part 2)Finding leads and converting them into customers is essential for the health of any business. Though this is no easy...
AFFIRM’s Guide to Pay-Per-Click (PPC) Advertising (Part 1)Pay-Per-Click (PPC) advertising, an internet search engine advertising model used to drive traffic to websites, has become an essential tool...
AFFIRM Guide to 2021 Marketing Buzzwords2020 was a year for the books, where the COVID-19 pandemic changed many aspects of our daily lives. From increasing...
How COVID-19 Changed How We Use Social Media To Reach Intended Audiences During Unintended TimesThe COVID-19 pandemic continues to affect all of us in various ways. One thing we learned quickly was that in...
The rapid rise of TikTok as a social media platform and how to utilize its growing popularity for your businessA heavyweight contender has entered the social media game, and it is set to be one of the biggest players...
Should My Company Start a Blog? Your Guide to Content MarketingIf you’ve made it to this section on the AFFIRM website, you’ve probably noticed that we enjoy blogging, but you...
Social Marketing – Part Five: Key MessagesWith multiple societal issues facing our country right now, the ability to create memorable campaigns that influence and help to...
Social Marketing – Part Four: What Stops People from Making a Change?You have defined your problem. You have identified your target audience and the people who influence them. Now what? Before you develop your...
