Why We Love Local Press (and You Should Too)

When planning their Public Relations strategy, leaders often express interest in national coverage, like 60 Minutes or The New York Times. National press attention can benefit any organization, but we shouldn’t forget the power of local media coverage. Here’s why … Read more


Advice to Summer Marketing Interns

Congratulations! You’ve landed your first internship at a marketing/PR/advertising firm. Now what? I’ve been an intern at AFFIRM for roughly 3 months, and I’ve learned A LOT (too much for one blog post). Before I return to school, I want … Read more


Go Back to School with These 5 Marketing Classics

School is almost back in session! While some of you haven’t been inside a school in years, you’re never too old to learn or dive into a good book. So, as students read Pride and Prejudice and Catcher in the … Read more


Your Guide to Influencer Marketing

“Influencer” has been a buzz term in the marketing industry lately. But what exactly is an influencer, and how can they help your business? We’ve answered all your questions here! Question: What is an influencer? Answer: An influencer is a … Read more


Fun in the Sun – Marketing Opportunities in the Summer

Summer is (finally) here! It’s time for street festivals, outdoor concerts, farmers markets, and some new opportunities to market your business! This summer, consider taking part in events in your local community. They are wonderful opportunities to engage a large … Read more


seo-elements

Don’t Hate the Bounce Rate

There are so many different metrics in Google Analytics; deciphering what they all mean can be a challenge even to those with extensive knowledge of SEO. What most people take away from their Google Analytics is that high impressions, clicks, … Read more


MONAGLE HELPS EMPLOYERS NAVIGATE TOUGH TOPICS AFFECTING WORKPLACE COMMUNICATIONS

AFFIRM’s Vice President of Client Services and Public Relations, Laura Monagle, APR was a featured presenter in October on two important topics affecting workplaces and employers: employee sexual misconduct allegations and opioids. Laura was privileged to share a panel discussion … Read more


Don’t Fake It, You Won’t Make It

As we’ve discussed before, consistency is key when it comes to social. This includes strategizing your brands’ voice and how you relate to your audience. For many brands it may be tempting to try to capture the attention of teenagers by … Read more


Advice to Advertising Agency Interns

Throughout my 12 weeks as a Digital Marketing Intern at Affirm, without avoiding the clichés, I have learned countless valuable life lessons I will take with me throughout my career. My time here has given me the opportunity to get … Read more


The Case for Cause Marketing

In a live filmed stunt, Burger King filmed a social experiment in a restaurant highlighting the issue of the Pink Tax, or in this spot, the Chick Tax. Female customers in the restaurant were charged significantly more for the exact … Read more


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