Long Island Rail Road’s Program, Transit Solutions, Celebrates 20 Years
AFFIRM Agency Produces 20 Compelling Video Stories Showcasing Sustainable Commuting Across Long Island, New York
(Pewaukee, WI) – Long-time AFFIRM Agency client Long Island Rail Road’s (LIRR) program, Transit Solutions, is celebrating 20 years of helping make Long Island, New York a better place to live and work through pre-tax transit benefits, alternative transportation, and employer-driven initiatives. Transit Solutions has introduced hundreds of thousands of employees to sustainable commuting options, resulting in reduced congestion, improved air quality, and meaningful cost savings for both workers and businesses.
Since its inception twenty years ago, Transit Solutions has:
- Engaged with 5,633 employers and relevant organizations
- Responded to 3,958 requests for presentations and customized information
- Introduced hundreds of thousands of employees to sustainable commuting options throughout Long Island.
To mark this milestone, AFFIRM partnered with the LIRR for Transit Solutions’ “20 for 20” campaign. Featuring 20 video vignettes and a compilation video, the series highlights voices from education, healthcare, business, and government who have benefitted from the program’s impact on mobility, sustainability, and quality of life.
AFFIRM drove the campaign’s strategy, creative development and video production, ensuring the stories came to life across digital platforms including the Transit Solutions website, Facebook, and LinkedIn. The campaign launched on Earth Day 2025 and culminated at the 20th Anniversary celebration during Car Free Day Long Island at Farmingdale State College, where the final video premiered to partners and community members.
The “20 for 20” campaign features the following Transit Solutions stories, among others:
- Adelphi University: Showcased efforts to provide sustainable campus transit options, including shuttles to the Long Island Rail Road (LIRR).
- NICE Bus: Highlighted how the bus company connects riders with transit resources and promotes events like Car Free Day Long Island.
- GPI: Featured the prominent engineering company’s director of sustainability and its participation in Car Free Day.
- Northwell Health: Explained its collaboration with Transit Solutions to promote employee benefits like pre-tax transit benefits and a bike co-op.
- Nassau University Medical Center: Highlighted the hospital’s executive director of community outreach as a key partner.
“Transit Solutions has made an extraordinary impact on the quality of life on Long Island over the past 20 years,” said Danny Mager, President of AFFIRM Agency. “This anniversary was not only an opportunity to celebrate the program’s success, but also to showcase how LIRR’s commitment to commuter education and sustainable transportation continues to deliver lasting value to businesses, employees, and the environment.”
About Transit Solutions
Transit Solutions is a program funded by the Long Island Rail Road to educate Long Island residents and employers about the benefits of using pre-tax transit benefits and choosing alternative transportation. For more information, visit https://transitsolutions.org/.
AFFIRM is a full-service marketing communications agency with expertise in social marketing and behavior change campaigns that positively impact public health, transportation, social causes, as well as product marketing and consumer influence. Headquartered in Pewaukee, Wisconsin the agency serves local, regional and national clients in Business-to-Business and Consumer markets. For more information, call 262-650-9900, or visit www.AFFIRMAgency.com.
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