AFFIRM Selected to Lead City of Joplin, Missouri Recycling Outreach Campaign
(Pewaukee, WI) AFFIRM Agency, a leading behavior change marketing firm, is proud to announce it was selected by the City of Joplin, Missouri after a competitive RFP process to lead the development of a comprehensive public education and outreach campaign designed to raise awareness of and participation in the city’s recycling program.
The City of Joplin is committed to building a cleaner, greener community by helping residents and businesses understand the importance of recycling and how to make it part of their everyday routines. AFFIRM is partnering with city officials to develop a clear, engaging, and results-driven strategy to ensure those goals are met.
AFFIRM brings a proven track record of success in recycling communication. The agency previously helped launch the “Recycle For Good” campaign in Milwaukee, Wisconsin, which became a model for how municipalities can effectively motivate residents to recycle more and recycle right.
“We are excited to share our ideas with the City of Joplin”, said AFFIRM President, Danny Mager. “Our team is passionate about creating a more sustainable future, and we believe with the right mix of education, awareness, and community engagement we can inspire lasting change.”
The Joplin recycling campaign will include a blend of traditional and digital tactics designed to reach residents where they are. Plans call for video and radio PSAs, digital out-of-home, social media, community outreach events, and easy-to-use educational materials that help simplify the recycling process.
The campaign’s goal is to not only increase awareness of Joplin’s recycling services but also to boost participation rates heading into 2026 and beyond. By making recycling simple, accessible, and motivating, AFFIRM and the City of Joplin aim to create measurable impact for both the community and environment.
AFFIRM is a full-service marketing communications agency with expertise in social marketing and behavior change campaigns that positively impact public health, transportation, social causes, as well as product marketing and consumer influence. Headquartered in Pewaukee, Wisconsin the agency serves local, regional and national clients in Business-to-Business and Consumer markets. For more information, call 262-650-9900, or visit www.AFFIRMAgency.com.
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