AFFIRM Wins Five American Advertising Awards
(Pewaukee, Wis…February 18, 2019) AFFIRM won a total of five ADDY awards at the 2019 American Advertising Awards Show hosted at Monona Terrace on Saturday, February 16, 2019. The American Advertising Federation (AAF) is a national organization that includes members across all disciplines in advertising. The annual American Advertising Awards are the advertising industry’s largest and most representative competition, recognizing and rewarding creative excellence in the art of advertising through local competitions across the nation. Entries that are recognized with Gold awards hold the only point of entry to the regional and national American Advertising Awards.
AFFIRM won a GOLD ADDY for the By Your Side campaign in the category of Integrated Media Public Service Campaign for the Wisconsin Coalition Against Sexual Assault (WCASA). The awareness campaign was created to provide survivors with support, information, and resources that are available to them. In addition to a paid targeted online campaign, the campaign featured a microsite (www.byyoursidewi.org) with information on the Wisconsin Sexual Assault Kit Initiative, an interactive map to help those in need find resources in their area,. All campaign materials, including pre-roll video, posters, online ads, and outdoor billboards, are available for download by non-profit support groups and media throughout the state. AFFIRM will advance to the Regional American Advertising Awards competition later this year for the By Your Side campaign.
The agency won a SILVER ADDY for the Barrymore Theatre branding in the category of visual – logo design. The newly designed logo captures all that is the Barrymore Theatre, including the past and present with a clean – but retro – looking logo to stay in tune with the hip neighborhood where the theater is located. AFFIRM also developed a new tagline to fully capture everything the theater stands for: Uniquely Madison, Music + More. The new logo and tagline can be seen on the theater’s newly designed website: https://barrymorelive.com/.
AFFIRM won a SILVER ADDY for Laura’s Gourmet Granola website in the category of Online/Interactive B-to-B websites. AFFIRM was able to stay true to the existing brand and create a new look for Laura’s Gourmet Granola’s website, which included art-directed photography. AFFIRM also revamped the e-commerce platform to be more user friendly. The fully developed and designed site can be found here: https://www.laurasgourmet.com/.
AFFIRM won a SILVER ADDY for the Wisconsin Center District brochure in the category of Public Service Collateral – Brochure/Sales Kit. The brochure is used by the Wisconsin Center District to advertise the three facilities available to new cliental and bookers at national trade shows. AFFIRM included the Wisconsin Center, the Miller High Life Theater, and the UW-Milwaukee Panther Arena in the brochure to draw new talent to Milwaukee. (https://affirmagency.com/portfolio-type/wisconsin-center-district/)
Lastly, AFFIRM won a SILVER ADDY for their holiday campaign entitled, “Elf Days of Christmas” in the category of Social Media Campaigns. This campaign was a brand awareness campaign created for Facebook during the holiday season for AFFIRM Agency itself. The campaign followed Jasper the Elf as he experienced a rebrand after wandering far from the North Pole.
“It’s always gratifying to be recognized for the work done on behalf of our clients,” said AFFIRM Agency President Danny Mager “This year’s awards reflect everything from important public service messaging to fun entertainment marketing, helping to showcase the breadth of work AFFIRM has been able to do over the past year.”
AFFIRM is a full-service marketing communications agency with headquarters in Pewaukee, Wisconsin. The agency serves local, regional and national clients in Business-to-Business and Consumer markets and has special expertise providing social marketing, transit, transportation and health benefits marketing and communications. For more information, call 262-650-9900, or visit www.AFFIRMAgency.com.