AFFIRM to Develop Campaign for the Long Island Commission for Aquifer Protection

(Pewaukee, Wis…February 20, 2019) AFFIRM Agency has been selected by the Long Island Commission for Aquifer Protection (LICAP) to develop and launch a comprehensive public education and marketing campaign to encourage drinking water conservation on Long Island and to educate Long Islanders about their vital groundwater supply.  LICAP focuses efforts on groundwater resource management and both quality and quantity issues facing Long Island’s aquifer system that is experiencing depletion. Every day, over 7 million residents utilize the water from the underground aquifer for drinking water and without action now, the drinking water for generations to come is in danger.

AFFIRM will be responsible for campaign development, digital advertising and the social media campaign to introduce and build awareness of the water conservation initiative to regional target audiences.

“Water is our most vital natural resource and many people don’t even know what the source of their drinking water is,” said AFFIRM President Danny Mager. “Campaigns like the one AFFIRM is doing for LICAP are going to become more and more common as parts of the country that think they have a plentiful supply find out that even where rainfall is common, due to a variety of natural and man-made factors, drinking water is still in danger.”

AFFIRM is a full-service marketing communications agency with headquarters in Pewaukee, Wisconsin. The agency serves local, regional and national clients in Business-to-Business and Consumer markets and has special expertise providing social marketing, transit, transportation and health benefits marketing and communications. For more information, call 262-650-9900, or visit



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Contact our President, Danny Mager to learn how we can deliver results for your organization. No matter where you're at in your decision-making process, we can help you get the ball rolling.


Danny Mager