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The Case for Cause Marketing

In a live filmed stunt, Burger King filmed a social experiment in a restaurant highlighting the issue of the Pink...

Privacy in the Digital Age

In the wake of Facebook and Cambridge Analytica’s data compromise, as well as the European Union’s General Data Protection Regulation...

What to do with data?

Earlier this year, news broke that the profiling company Cambridge Analytica used data of over 50 million Facebook users in...

Spring Cleaning For Your Brand

The birds are singing, flowers are blooming, and the snow is (hopefully) gone for good, which can only mean one...

#MeToo Advertising

The #MeToo Movement Hits Advertising

The Time's Up movement took Hollywood by storm when sexual misconduct allegations of Harvey Weinstein and other well-known figures came...

seo keywords

Be seen, be heard. Use keywords.

Simply put, keywords are the words, terms, and phrases people type into Google to find your content. However, as we...

winterolympics2018

2018 Winter Olympics takes the Gold when it comes to Ratings

The United States loves the 2018 Winter Olympics more than initially projected, with more people cheering on and watching their...

super bowl

The Best (and Worst) Commercials of Super Bowl 2018

The Super Bowl is one of the biggest events of the year for those of us in the United States,...

affirm blog SEO nutshell 1200x600

Search Engine Optimization in a Nutshell

SEO: everyone is talking about it, and you should be too. What is SEO? In short, SEO stands for Search Engine Optimization,...

pedestrian safety ZIW

Pedestrian Safety is a Two-Way Street

As a recent college grad, I am no stranger to the chaos that ensues on the streets and crosswalks surrounding...

Your Brand Deserves Better. Let’s talk!

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