AFFIRM Supports Statewide 988 Awareness Campaign in Recognition of 988 Day
September 8, 2026 marks 988 Day, a national day of action dedicated to raising awareness of the 988 Suicide & Crisis Lifeline and ensuring more people know that support is available whenever they need it.
In Wisconsin, the Wisconsin Department of Health Services (DHS) is recognizing 988 Day as part of its ongoing efforts to increase awareness and understanding of the 988 Wisconsin Lifeline. This year’s theme, “988 Reasons: Your Reason is Reason Enough,” reinforces an important message: You don’t have to be in crisis to reach out for support.
AFFIRM is proud to participate in bringing the message to people across Wisconsin through a comprehensive statewide marketing campaign designed to make 988 more visible, familiar and accessible.
The campaign uses a multifaceted strategy to reach Wisconsinites where they live, work, travel and spend their time. In addition to paid media across a variety of channels, the effort includes high-profile partnerships with some of Wisconsin’s most recognized sports organizations, including the Milwaukee Brewers, Green Bay Packers, Milwaukee Bucks, Wisconsin Badgers and Wisconsin Interscholastic Athletic Association (WIAA).
Together, these partnerships provide opportunities to introduce and reinforce 988 with diverse audiences throughout the state and help make the three-digit number as recognizable as possible.
“Getting the 988 message in front of people throughout Wisconsin is incredibly important because you never know when someone may need support, or when they may need to help a friend or loved one find it,” said Danny Mager, President of AFFIRM Agency. “We’re extremely proud to work on an effort that has the potential to make a meaningful difference in people’s lives. By combining statewide paid media with partnerships that connect with Wisconsinites in places and through organizations they know and trust, we can help more people remember that support is always just three numbers away.”
The 988 Wisconsin Lifeline provides free, confidential support 24 hours a day, seven days a week for people experiencing mental health, substance use or emotional concerns. Wisconsinites can call or text 988 or chat online to connect with a trained counselor.
For AFFIRM, the campaign reflects the agency’s continued commitment to using strategic, behavior-change marketing to connect people with information and resources that can positively impact individuals, families and communities across Wisconsin.Need support? Call or text 988 or visit 988Wisconsin.org to learn more.
AFFIRM is a full-service marketing communications agency with expertise in social marketing and behavior change campaigns that positively impact public health, transportation, social causes, as well as product marketing and consumer influence. Headquartered in Pewaukee, Wisconsin, the agency serves local, regional and national clients in Business-to-Business and Consumer markets. For more information, call 262-650-9900, or visit www.AFFIRMAgency.com.
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