Stand Up, Step Up: AmeriCorps’ Serve Wisconsin Launches New Recruitment Campaign

(Pewaukee, Wis…September 11, 2017) This September, Serve Wisconsin launched its new AmeriCorps member recruitment campaign. Centered on the theme “Stand Up, Step Up,” the campaign encourages youth in Wisconsin to give back to their communities and those in need by stepping up to serve as an AmeriCorps member. AFFIRM developed the campaign’s creative identity, brand strategy, media and marketing plans to connect with AmeriCorps’ target audience and inspire service and leadership in Wisconsin’s youth.

Kicking off in a press conference on the National Day of Service, September 11, Lieutenant Governor Rebecca Kleefisch, Board Chair of Serve Wisconsin, Paula Horning, and Melinda Wyant Jansen of Boys & Girls Club of Greater Milwaukee were joined by nearly 50 AmeriCorps members and alumni to speak on the new campaign and the organization’s goals to increase membership in order to better serve the community in its areas of need.

AmeriCorps members provide intensive services through non-profit, faith-based and community organizations to tackle problems such as disaster relief, child education, public safety and housing throughout Wisconsin. Members are given the valuable opportunity to enrich their own lives through volunteerism, while cultivating important life skills including teamwork, altruism, resourcefulness, a positive outlook and so much more.

“We’re honored to have been given the opportunity to work on the Wisconsin AmeriCorps Recruitment Campaign and help young people who become members to realize their full potential while earning great career skills,” said AFFIRM Principal—President Danny Mager. “At the same time, they’re helping their fellow Wisconsinites improve the quality of their lives. We’re also very proud of the fact that this campaign aligns with our agency purpose of effectively communicating to people how they can make their lives better.”

Visit for more information on the campaign and Serve Wisconsin.


View the new :30 ad here:

logo americorps wisconsi

AFFIRM is a full-service marketing communications agency with headquarters in Pewaukee, Wisconsin. The agency serves local, regional and national clients in Business-to-Business and Consumer markets and has special expertise providing social marketing, transit, transportation and health benefits marketing and communications. For more information, call 262-650-9900, or visit


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Danny Mager