AFFIRM WINS THREE AMERICAN ADVERTISING AWARDS
(Pewaukee, Wis…February 26, 2018) AFFIRM won a total of three ADDY awards at the 2018 American Advertising Awards Show hosted at UW-Madison’s Union South on Saturday, February 24, 2018. The American Advertising Federation (AAF), established in 1905, is a national organization that includes members across all disciplines in advertising. The annual American Advertising Awards are the advertising industry’s largest and most representative competition, recognizing and rewarding creative excellence in the art of advertising through local competitions across the nation. Entries that are recognized with Gold awards hold the only point of entry to the regional and national American Advertising Awards.
AFFIRM won GOLD ADDY for the FLY LOCAL campaign in the category of Integrated Branded Content Campaign for Dane County Regional Airport (MSN). The campaign, which promotes the many benefits of flying out of MSN compared to “big box airports” in other cities, was developed as an airport-specific take on the “shop local,” “eat local,” and “buy local” movements in communities nationwide, including Madison. The FLY LOCAL campaign features “locally sourced” animals, including a flying cow and a pilot chicken, which have been extended creatively using tactics such as outdoor, online, print, Wisconsin Public Radio, social media, campaign-specific landing page, and a presence at local events in Dane County.
AFFIRM will advance to the Regional American Advertising Awards competition later this year for the FLY LOCAL campaign.
The agency also won a SILVER ADDY for the Unison Credit Union TV commercial “Stunt Double” in the category of :30 Second Television Commercial with a budget under $5,000. The commercial was created to show how at Unison Credit Union, you can make sound financial decisions without the need for a “stunt double” or anyone else.
Lastly, AFFIRM won a SILVER ADDY for the Wisconsin Department of Transportation and Wisconsin Department of Justice joint effort TV commercial “Drugged Driving: One and the Same” in the category of Sound Design. The commercial also won a GOLD ADDY last year in the category of Public Service Television.
“We work hard all year long for our clients, and it’s gratifying to be recognized for the great creative work we produce for them,” said AFFIRM President, Danny Mager. “Our purpose at AFFIRM is to effectively communicate to people how they can make their lives better, and it’s extremely fulfilling to know we’re living out that purpose.”
The “Stunt Double” commercial can be viewed here: https://youtu.be/mcVTssWy7Cs
The “One and the Same” commercial can be viewed here: https://www.youtube.com/watch?v=xrtL_SlloOc
AFFIRM is a full-service marketing communications agency with headquarters in Pewaukee, Wisconsin. The agency serves local, regional and national clients in Business-to-Business and Consumer markets and has special expertise providing social marketing, transit, transportation and health benefits marketing and communications. For more information, call 262-650-9900, or visit www.AFFIRMAgency.com.
