AFFIRM Selected as Agency of Record for METRO Bus System in Cincinnati
(Pewaukee, Wis…April 1, 2016) As a national leader in transit and transportation-related advertising and marketing, AFFIRM has been selected as the agency of record for the Southwest Ohio Regional Transit Authority’s METRO bus system. METRO is the public transportation agency serving Cincinnati and surrounding suburbs. AFFIRM was awarded the METRO contract as the result of a competitive RFP process.
As part of the contract with METRO, AFFIRM will plan, create, and execute all of the bus system’s advertising campaigns through 2019. The agency will use its extensive transit and social marketing experience to motivate METRO’s potential rider base, including Millennials, in order to increase ridership and improve public perception of the bus service.
“At AFFIRM, our vision is to effectively communicate to people how they can make their lives better, which is why we place a large focus on public transportation. Bus systems and other transit entities provide incredible benefits and opportunities to riders,” said AFFIRM Principal – Marketing Director Danny Mager “All of us at AFFIRM look forward to working with METRO as the system positions itself for a new generation of riders, insuring all Cincinnati–area residents have a modern, reliable alternative to driving.”
AFFIRM is a full-service marketing communications agency with headquarters in Pewaukee, Wisconsin. The agency serves local, regional and national clients in Business-to-Business and Consumer markets and has special expertise providing social marketing, transit, transportation and health benefits marketing and communications. For more information, call 262-650-9900, or visit www.AFFIRMAgency.com.