AFFIRM Develops Brand for MC Services’ New Customer Relationship Management System

(Pewaukee, Wis…February 21, 2017) AFFIRM has completed all branding for the new Customer Relationship Management (CRM) system SalesTrackR developed by MC Services, an IT consulting firm that also provides development, management, network integration, and technical support services. Created for busy sales representatives, SalesTrackR features many benefits, including mobile integration, digital line cards, MacKay profiling, and unlimited online training, which make it a more streamlined, all-in-one CRM that far exceeds competitors.

In addition to brand development, including naming, tagline development, and logo design, AFFIRM has created corresponding SalesTrackR collateral materials. These materials – product banners and a sell sheet – will be used at trade shows and similar tabling events where the product will be sold.

“It’s a pleasure working alongside MC Services,” said AFFIRM Account Executive, Karissa Holzbauer. “They’ve developed a truly impressive, all-in-one CRM that deserves recognition and we hope the product’s new name and collateral will help introduce it to customers in the best way possible,” concluded Holzbauer.

AFFIRM is a full-service marketing communications agency with headquarters in Pewaukee, Wisconsin. The agency serves local, regional and national clients in Business-to-Business and Consumer markets and has special expertise providing social marketing, transit, transportation and health benefits marketing and communications. For more information, call 262-650-9900, or visit

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