Advice to Summer Marketing Interns

Congratulations! You’ve landed your first internship at a marketing/PR/advertising firm. Now what? I’ve been an intern at AFFIRM for roughly 3 months, and I’ve learned A LOT (too much for one blog post). Before I return to school, I want … Read more


Your Guide to Influencer Marketing

“Influencer” has been a buzz term in the marketing industry lately. But what exactly is an influencer, and how can they help your business? We’ve answered all your questions here! Question: What is an influencer? Answer: An influencer is a … Read more


Advice to Advertising Agency Interns

Throughout my 12 weeks as a Digital Marketing Intern at Affirm, without avoiding the clichés, I have learned countless valuable life lessons I will take with me throughout my career. My time here has given me the opportunity to get … Read more


Privacy in the Digital Age

In the wake of Facebook and Cambridge Analytica’s data compromise, as well as the European Union’s General Data Protection Regulation (GDPR), you may have noticed a flood of updated privacy policies surging your inbox or notifications popping up whenever you … Read more


What to do with data?

Earlier this year, news broke that the profiling company Cambridge Analytica used data of over 50 million Facebook users in a now-infamous compromise. Unethical to say the least, the use of personal information influences how the public thinks about online … Read more


Spring Cleaning For Your Brand

The birds are singing, flowers are blooming, and the snow is (hopefully) gone for good, which can only mean one thing: spring is here. Most people rush to purge their closets and scrub their floors, but did you ever stop … Read more


Monagle Joins Panel Discussion at Godfrey & Kahn’s 29th Annual Labor & Employment Law Seminar

(Pewaukee, Wis…March 23, 2018) AFFIRM’s vice president of client services and public relations, Laura Monagle, APR recently attended Godfrey & Kahn’s 29th Annual Labor and Employment Law Seminar in Madison, WI on March 20th as a guest panelist.  Godfrey & … Read more


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Search Engine Optimization in a Nutshell

SEO: everyone is talking about it, and you should be too. What is SEO? In short, SEO stands for Search Engine Optimization, and it does exactly what it says – optimizes your website so that it gets maximum exposure in … Read more


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Schedule Facebook Posts for Later

Recently, I had almost the exact same conversation with two different people. Both times, it went something like this: PERSON: *sigh* I need to dedicate way more time to my business’s social media. Too bad I don’t have the time… … Read more


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My Digital Vacation

I’ve been in the advertising and marketing business since the late 1980’s. In that time, I’ve seen a sea change in the marketing landscape, going from when the newspaper and radio dominated the local advertising scene, to the digital world … Read more


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