What to do with data?

Earlier this year, news broke that the profiling company Cambridge Analytica used data of over 50 million Facebook users in a now-infamous compromise. Unethical to say the least, the use of personal information influences how the public thinks about online … Read more


Spring Cleaning For Your Brand

The birds are singing, flowers are blooming, and the snow is (hopefully) gone for good, which can only mean one thing: spring is here. Most people rush to purge their closets and scrub their floors, but did you ever stop … Read more


Monagle Joins Panel Discussion at Godfrey & Kahn’s 29th Annual Labor & Employment Law Seminar

(Pewaukee, Wis…March 23, 2018) AFFIRM’s vice president of client services and public relations, Laura Monagle, APR recently attended Godfrey & Kahn’s 29th Annual Labor and Employment Law Seminar in Madison, WI on March 20th as a guest panelist.  Godfrey & … Read more


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Search Engine Optimization in a Nutshell

SEO: everyone is talking about it, and you should be too. What is SEO? In short, SEO stands for Search Engine Optimization, and it does exactly what it says – optimizes your website so that it gets maximum exposure in … Read more


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Schedule Facebook Posts for Later

Recently, I had almost the exact same conversation with two different people. Both times, it went something like this: PERSON: *sigh* I need to dedicate way more time to my business’s social media. Too bad I don’t have the time… … Read more


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My Digital Vacation

I’ve been in the advertising and marketing business since the late 1980’s. In that time, I’ve seen a sea change in the marketing landscape, going from when the newspaper and radio dominated the local advertising scene, to the digital world … Read more


How to Stay Active at Work

“AHH! Summer is almost here!” – Me every single morning when it’s nearly light outside before my 6am workout. Seriously, it’s amazing and I’m almost positive everyone is as excited as I am for sunshine, barbeques, and all the outdoor activities … Read more


More Than a Phone Call – MEET Your Clients!

In today’s ever-evolving world of technology, it becomes easy to rely on emails, phone calls, Skype meetings, screen-sharing services, and even texts when communicating with clients. They’re the fastest ways to exchange information and ideas so why not, right? Weeeeelll… … Read more


AFFIRM Helps Indianapolis Rideshare Program Commuter Connect Launch PERFECT MATCH Campaign

(Pewaukee, Wis…April 10, 2017) Central Indiana Regional Transportation Authority’s (CIRTA) Commuter Connect has launched its new Find Your Perfect Match brand awareness campaign. Developed by AFFIRM, the campaign is a fun parody of the popular reality TV show The Bachelor … Read more


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Change – Yay or Nay?

If you’re like me, you have a love-hate relationship with change; sometimes, you welcome it with open arms and others, you’d rather stick to your tried and true routine. But, in the case of advertising where the industry is ever-evolving, … Read more


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