Why Advertising Awards DO Matter

With winter still hanging over our heads, there’s a little ray of sunshine in the form of another season – bright, shiny awards season! A-list stars and other professionals around the globe get all dazzled up as red carpets are … Read more


AFFIRM Develops Brand for MC Services’ New Customer Relationship Management System

(Pewaukee, Wis…February 21, 2017) AFFIRM has completed all branding for the new Customer Relationship Management (CRM) system SalesTrackR developed by MC Services, an IT consulting firm that also provides development, management, network integration, and technical support services. Created for busy … Read more


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Inspired Fun (aka AFFIRM Antics)

Congratulations; you made it to the last installment of my Core Value blog! Our last, and my favorite (because how could it not be?!), Core Value is Inspired Fun: “Being inspired means that we work together to change the way … Read more


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Post-game Ad Roundup

The first topic in our weekly all-staff meeting this morning was, of course, Super Bowl ads! When asked for favorites, responses included “Melissa McCarthy!” “Honda!” “Audi!” and “Justin Timberlake!” (my fav for life). So, let’s get right down to business … Read more


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Absolutely Positive(ly Engaging Marketing)

Welcome back to my Core Value blog! As you know, this blog series is dedicated to further explaining our Core Values – 8 characteristics our agency team strives to live through relationships with our clients and each other. Lately, we’ve … Read more


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Just Call Us Chameleons. The AFFIRM Chameleons.

Welcome back to my Core Values blog and the first installment of 2017! With the new year off to a great start, it seems only fitting to focus on one of my favorite AFFIRM Core Values – Exceptionally Adaptable: “Being … Read more


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New Year, Same AFFIRM. We’re Still Openly Collaborative.

Happy New Year! Welcome to 2017’s first installment of my Core Value blog! As we start this year, our agency’s resolution is to continue to live our Core Values with all clients, especially Openly Collaborative: “Being collaborative means every idea … Read more


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Nothing’s Impossible When You’re Amazingly Resourceful

Have you ever found yourself stuck in a situation and unsure how’d you ever fix it? I know I have. But, it’s important to always be prepared for the unknown and confident that you can overcome any challenge that comes … Read more


Facebook page or Facebook Page?

In the past month, I’ve come across two separate businesses with Facebook pages…which is normally great, but these guys are doing it all wrong. They have standard profiles; in other words, you have to add them as a friend in … Read more


How to Deal With Negative Comments On Social Media

As a consumer and a young PR pro, I feel as though I’m always conscious of what I post and how much I post to my social media networks. Should I share this? Is this appropriate? Did I write too … Read more


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